Weihenstephaner is the oldest beer in the world, with more knowledge 
and experience than anyone. It is it the Father of all Beers.
Billboards

This pop-up bar allows passerbys to get a taste of the beer - and its history.

The redesigned bottles, cans, and beer taps serve as a reminder of Weihenstephaner's heritage.
The bottle openers also pay a tribute to the Father of all Beers.
Art Director : Majic Aubert
Copywriter : Jeff Dunn
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