
Weihenstephaner is the oldest beer in the world, with more knowledge
and experience than anyone. It is it the Father of all Beers.



Billboards



This pop-up bar allows passerbys to get a taste of the beer - and its history.

The redesigned bottles, cans, and beer taps serve as a reminder of Weihenstephaner's heritage.



The bottle openers also pay a tribute to the Father of all Beers.


Art Director : Majic Aubert
Copywriter : Jeff Dunn