Weihenstephaner is the oldest beer in the world, with more knowledge
and experience than anyone. It is it the Father of all Beers.
Billboards
This pop-up bar allows passerbys to get a taste of the beer - and its history.
The redesigned bottles, cans, and beer taps serve as a reminder of Weihenstephaner's heritage.
The bottle openers also pay a tribute to the Father of all Beers.
Art Director : Majic Aubert
Copywriter : Jeff Dunn